open navigation


We’re building the next generation of smart health technology and design through user-oriented, ultraportable devices and experiences.

Here's how.
open navigation



Gocap is the smart cap for insulin pens. It’s small enough to fit in a pocket, and has a USB-rechargeable battery that lasts for a week.

Gocap automatically generates an insulin logbook that can be wirelessly shared with care providers and family.

Gocap provides a powerful way to reduce anxiety, get a leg up on compliance, and deliver better care.

Patented dose sensing technology that saves you time

Bluetooth enabled to always keep you connected

Truly smart design is


Gocap is a smart tool designed for everyone—the participants in our adult studies start as young as 18 and go up to 93 years old. Our interfaces are designed with the context of the challenges faced by people who use disposable pen-injectors.

A great need for connected care

Most people injecting insulin have no access to data-driven intervention support.

Transforming the patient experience

Every clinic has its own vision and set of tools for transforming diabetes care. Gocap helps support the existing tools and workflows that make the transformation possible.

† An Overview of Insulin Pumps and Glucose Sensors for the Generalist
‡ Decades Into Diabetes, Insulin Therapy Still Hard to Manage



We create design-driven interfaces for patients & clinicians that clarify challenging data, enable learning and habit-building, and illuminate hidden factors.

previous next

The key to understanding your HbA1c

Gocap app is the access point to understanding the effects of your insulin regimen. Every dose you log with Gocap automatically gets transferred to an electronic logbook.

By adding your glucose & meal entries, you can capture a detailed snapshot of your care.

“Short-term interventions to improve glycemic control pay off. Knowing the average dose and the adherence is 90 percent of the battle.”

Dr. Michael J. Thompson, MD

Simplifying data across the care landscape

We’re working closely with medical professionals to develop the tools they need to put their patients’ data in context.

As Gocap smartphone users share their data with clinicians in real time, relevant charts highlight treatment and behavioral patterns that would otherwise go unnoticed, equipping clinicians and their patients to tackle them together.

Meaningful analysis

We’re turning data into decision points. Our digital experiences transform the logbook into actionable visual feedback, enabling patients and clinicians alike to make more informed decisions.



previous next

We're design people impact people.

We are perpetually curious about how we can improve our product, and seek the real experts in the lived experiences of patients and clinicians—patients and clinicians. We stay close to our users, bringing them into each stage of the design process.

With the help of our research participants, we create products that are restorative and transformative. Our team was assembled to build product experiences for the people that need them most.

We're a team of talented and committed individuals leading the innovation of medical devices and service for better health outcomes.

We value empathy, transparency, fail-early problem solving, and cultivating perpetual learning in ourselves and each other.

All aspects of our office atmosphere contribute to the service of creating good design—a collaborative effort to build emotionally intelligent products and services.

We enable each other to maximize our creative success, and our team thrives on listening and cultivating each other’s ideas.

Join us.


Field research with real-world users & clinical partners keeps us in constant dialog with the people that matter to us most. This collaborative design strategy gives us a radical new way to participate in patient care.

For the latest research updates, please visit our Gocap website.